We build software & apps for creators.
Ad revenue is sliding and brand deals never compound. The creators who win the next decade will own their own products. We're the studio that builds them — selectively, for proven creators and the rising stars next in line.
MRR
$378,994
+$711 ↑ARR
$4.55M
+$8,538 ↑Revenue
Profit
01 / The shift
More views. Less money per view.
Across YouTube, Instagram and TikTok, the ad RPM you earn per thousand views has been compressing for years — volatile, platform-controlled, trending down. Sponsorships help, but they don't compound and they're never really yours.
- $0.02–0.04per 1,000 views — TikTok's original Creator Fund rate. Still under $1 on today's Creator Rewards
- Platform-setyou don't control CPMs, payouts, or the algorithm
- Renteda sponsorship pays once — it never becomes an asset you own
Directional trend; 2026 figures are real reported RPM — YouTube $3–5, TikTok $0.30–1.00, Instagram under $0.05 per 1,000 views. Rates vary widely by niche, geography and season.
02 / The new playbook
Stop renting your income. Own it.
The creators pulling ahead aren't chasing one more brand deal. They turn their audience into a product they own — software, apps, brands — revenue that compounds even when they don't post.
- Ad revenue you don't control
- One-off sponsorships
- Paid once, then gone
- The platform owns the relationship
- Stops when you stop posting
- Your own product & brand
- Software your audience pays for
- Recurring revenue that compounds
- You own the customers & the data
- Works while you sleep
A brand deal rents your audience to someone else. A product turns it into something you own.
03 / Proof
The biggest creators already own their product.
The top of the game stopped selling only ad slots a long time ago. They build companies on top of their audience. The model is proven — most creators just don't have the team to run it.
Figures from public reporting. HILIVAY is not affiliated with these creators — they're shown as proof of the model.
04 / Selective by design
We don't work with everyone.
Building a real product is a bet. We only make it with creators we believe in — the proven names and the rising stars about to break out. If your audience trusts you and you're ready to own something, apply. If it's a fit, we go all in.
Proven or rising.
Established creators ready for their own product — and the next stars we spot early.
An audience that trusts you.
Relationship matters more than reach. Engaged communities convert into products.
Ready to own it.
You want an asset, not another sponsorship. You'll put your name on it.
05 / What we build
Your audience, turned into software.
Everything needed to turn attention into a product you own — designed, built and shipped by a senior team in weeks, not quarters.
Membership & community apps
Paid communities, exclusive content and superfan tiers — your audience, on a platform you own.
SaaS & tools
Software your audience actually pays for monthly — the most durable revenue a creator can build.
Mobile apps
iOS and Android products that live on your fans' home screens, not just their feeds.
AI products
Copilots, agents and personalized tools trained on what makes you, you.
Storefronts & brands
DTC commerce done right — the tech behind a product line that scales past merch.
Data & growth
Own your audience data and the analytics to grow it — off-platform, in your hands.
06 / How it works
From audience to product in weeks.
Apply
Tell us who you are, your platforms, your audience and what you dream of building. Two minutes.
Select
If it's a fit, we meet. We take on a small number of creators we know we can win with.
Build
A senior product team designs and ships your v1 in weeks — software, app or brand.
Launch & grow
We launch to your audience and keep iterating. You own the product, the brand and the IP.
07 / We're hiring
Come build the products creators own.
We're a small, senior studio shipping software for the world's best creators — fast, in the open, at real scale. If you want your work in front of millions, build with us.
Don't see your role? We always want to meet exceptional people.
Pitch us →- Apply →DesignOpenSenior Product DesignerFull-time · Remote
- Apply →EngineeringOpenSenior Full-Stack EngineerFull-time · Remote
- Apply →EngineeringOpenMobile Engineer · iOS / AndroidFull-time · Remote
- Apply →AIOpenAI EngineerFull-time · Remote
- Apply →GrowthOpenCreator Partnerships LeadFull-time · Remote
- Apply →ProductOpenFounding Product ManagerFull-time · Remote
08 / Book a call
Book your discovery call.
A free 30-minute call to meet the team and explore what we could build together. Pick a time, answer a few quick questions, and we'll see you there.
- 30 minutes, free, no strings attached
- We talk about your audience and what you want to own
- You leave with a clear sense of what's buildable